Bojahn: A Cutting-Edge Sleepwear Company

Sleepwear by Bojahn fits the Italian test of being 'both beautiful and useful'.  This cutting-edge Australian sleepwear company makes attractive and snug pyjamas and robes for cold winter nights. Their products are proudly Australian-made. Bohahn was featured at the London Fashion Week last year.

Lovely Sleepwear by Bojahn

I interviewed Reem from Bojahn recently about Bohahn

Why did you decide to manufacture sleepwear?

 

There is an element of freedom in designing sleepwear. People feel most comfortable at home away from the social pressures of the outside world and with that I felt I can let my imagination run wild designing pjs. It’s liberating.

What were your reasons for establishing an online shop rather than an outside store?

An online store was the most feasible solution for my business with lower overheads and reaching a wider demographic at the same time.

How did you start your business?

 It all started with a bunch of designs and ideas in my head. I started sketching which then led to making samples and then my first range was created. With the support and encouragement of friends and family I was then motivated to start my own online boutique.

What do you focus on when you market your store?

 I focus on my target market and what is the most effective way to grab their attention without breaking the bank.

What have you learned from your business?

 You learn A LOT running your own business and I’m still learning! Throwing yourself into an a completely new industry is a real eye opener. Designing is the easiest aspect and the most enjoyable. The steps to make that design into a reality is always a challenge (well for me it was). Being a small business is hard to get your foot in the door for others (eg manufactures) to take you on.  I also think with the left side of my brain so all the technicalities like accounting is a continuous learning process for me.

What have been your best experiences in the business?

 Your first sale (that isn’t from a family member or a friend) is such an exciting feeling. Design is such a personal thing to me so when others appreciate it is a very overwhelming experience. I’ve been blessed to have been invited to showcase my label for Nolcha as part of London fashion week and that was one of the most memorable and defining moments for me and my label. Very surreal.

You must have lots of tips for entrepreneurs who are just beginning?

 Where to start! It is a continuous learning process but I guess the most important thing I would say is to have passion and conviction in your endeavours as that passion is what will motivate you through the tough times and will give you a real high when you succeed.

This one is for fun, really.  Who is your favourite fashion designer?

 I have lots of favourites but if I had to pick one it would be Chanel (Karl Lagerfeld). Chanel to me is the epitome of femininity and sophistication.